You can use SpyFu to check out your competitor’s best performing keywords, for both organic listings and paid ads: If your competitors’ Google ads are ranking highly, analyzing their secrets helps your ads to perform better. In every industry, there are competitors. Remarketing can also help you to increase your Quality Score because you’ll be targeting people who have previously shown some level of interest in your ad from an initial search query. Larry Kim, the founder of WordStream, also suggests targeting more branded keywords, up to about 10%.ĭoing this will increase your average click rate and boost your QS. Your ad group should focus on this match type. If you want to improve your quality score, stop targeting junk keywords and try to increase your bid with match keyword phrases. You’ll see ratings for expected click through rate, ad relevance, and landing page experience. Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score. Log in to your Ads account, then click the Campaigns tab at the top. Any one online ad is cheaper and you increase your chance of a conversion.īefore you can improve your quality score, you need to know what your current score is. As a result, Advertiser 2’s CPC is higher, at $3.01.Īs you can see, when your QS is higher for your AdWord campaign than that of your competitors, you’ll end up paying less to acquire clicks and leads. On the other hand, Advertiser 2 has a higher bid of $4, but a significantly lower quality score of 4. Using various measurements, Google was able to lower the actual CPC (cost per click) to $1.61 for Advertiser 1. In the chart above, Advertiser 1 has a maximum bid of $2 and a quality score of 10. According to Wordstream, “Google rewards high-quality score advertisers with lower CPC and higher ad positions.” Your quality score is important for a number of reasons. What is the Ads quality score and what impact does it have on your CPC and ad rankings? No matter what industry you’re in, you can target and reach an audience motivated to buy from you on a daily basis based on understanding consumer search query patterns. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business based on search term phrases. If you can get more from your investment, you’ll increase your ROI and your qualified leads, whether your budget is $50 per month or $20,000.Įssentially, you can hack your way to more qualified leads with online ad campaigns. There are so many factors that you can’t control, yet that impact how targeted and profitable your campaigns are. However, PPC ads aren’t exactly cheap so make sure your search meets a broad match and that you include the right ad extension to get the results you want. Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.
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